Fimping...

I've invented a new form of advertising. It's called "Fimp Advertising" which is of course a contraction of "First Impression." How does "fimping" work? It's all about empowering the individual to choose their own brands and to advertise in the intimacy of their own homes. Their own beds actually. The "fimper" signs up with a brand of their choice and is sent a pair of little logos or ads mounted on cardboard, each about the size of a large postage stamp.

Keep these "fimp cards" by your bed and then in the morning when you wake up next to your sleeping beloved, hold the fimp cards about two inches from their sleeping eyes. Then with your elbow, knock the side of their head. Upon opening their eyes the first thing they see will be the fimp cards. Bingo! We all know how important first impressions are! Your beloved is guaranteed to think about the brand in a strong new light. Mission accomplished!