Sunday, March 26, 2006

The trick to surviving advertising...

It is rarely the thing being advertised that sparks desire. The desire, or the aspect of an ad that pulls our emotional triggers, is rarely the thing being sold. Our desire is sparked by the context in which the thing being sold is set. In fact, the context is usually something that costs nothing at all, like good times, beautiful lighting, or human flesh. The object being advertised desperately wants to be associated with these things, and quite often this is because there is nothing intrinsic to it that is remotely desirable. So, enjoy the pretty pictures, but be careful where those emotional triggers lead you. They're quite sticky and can really pull your values and and your life path off track and into the stagnate, dead end tidepools of consumerism. On guard matey!


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