Is Black the new Green?

Now that we've saved the planet (thank you Fiji Water!), it's time for the pop/media/advertising spotlight to scan the horizon and shine its ever-loving light on the next big salable thing... Now what could that be... whose culture is ripe for a re-appropriation...hmm...

I'm sorry, I don't mean to invoke cynicism or play the race card. On the contrary, I do sense a voracious monster churning and turning, looking for its next meal. Isn't it abundantly clear that shameless "blackwashing" is coming to a marketing meeting near you? I feel it's fair to call out these annoying and potentially dangerous trends because they trivialize complex and important topics. Let's not confuse the monster's need for exploitable content with the our own greater need for action and progress.