1. There is an underlying principle that constrains the universe to evolve towards life and mind.
2. Only universes whose properties are such as to allow observers to exist are observed.
3. Our universe likes to be looked at.
Conclusion: Our universe is a pretty beast who likes attention and so she invented us as living mirrors scattered here and there striving to catch a glimpse of her reflection, which is, of course, impossible by her design. We seek her vanity in vain.