Tuesday, April 04, 2006

Three least favorite words...

"SPECIAL ADVERTISING SUPPLEMENT"

Beware friends. These three little words combine to form the most noxious concoction known to the world of publishing. So morbidly toxic I didn't dare include a picture with today's post. In Special Advertising Supplements you will find the land of bland hand models who fondle wares and goods and tout getaways and gadgets all under the guise of actual content. Of course no one falls for it. You see the desperation, right? Turn the equation around for a second, when was the last time you saw content poorly disguised as advertising? And what the hell is so "special" about a special advertising suplement anyway? The fact that some marketing genius blew a lot of cash on birdcage liner? And "supplement"? Are these supposed to be good for me like vitamins?

SAS's are meant to be quickly thumbed through and ignored if they have the audacity to appear in the pages of a magazine, or if they are inserted into your daily paper, they go right in the fireplace where they can actually be of some service. Above all, never, ever, call any number, enter any sweepstakes, reply to any survey, or request a free gift from any of these cheap and soulless bloodsuckers. I wept when the Berlin wall came down, but I will fight to the death to keep in place every boundary, crocodile moat, mine field, and mountain range that separates the bounty of actual content from the scourge of advertising and marketers.

Common wisdom states that advertising keeps economies thriving and somehow makes civilizations appear "civilized." OK, this I (reluctantly) accept. But where do we draw the lines? Does every single molecule in the solar system have to have a billboard etched into it with lasers? Is every breath of air for sale?

For more thoughts on a world less dominated by advertising and marketing culture, and for practical and meaningful advice on culture jamming, why not spend some quality time over at Adbusters.

4 Comments:

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